Post by tanjilaakterjarin12 on Nov 16, 2024 0:04:36 GMT -8
Well, Burger King's creatives created a scene of a family arriving at the rival establishment to order a McCafé, but emphasizing that they have a long way to go: There are only 253 km left to enjoy your Whopper. Thank you McDonald's for being everywhere! 2. Pepsi Cola vs Coca Cola One of the oldest market rivalries that exists is in the beverage segment. In this case, both brands never skimp on resources and ingenuity to carry out their campaigns, even including their direct rival.
One example of comparative advertising is done telegram blast on important dates; such is the case of Halloween, where a can of Pepsi Cola wears a costume like a red cape, on which the Coca Cola logo was clearly displayed, with the message: "We wish you a scary Halloween." What was the response? Coca Cola was quick to respond to this subliminal message and, although it bore some similarity to its competitor in terms of staging (the red cape was still present), the message or slogan was more forceful: “Everyone wants to be a hero.
Rivalry between computers has been with us for more than 5 decades. Apple is one of the oldest brands in this sector, and has created advertising aimed at highlighting the advantages of its products. In this case, it is a comparative advertisement in which they highlight their benefits, compared to another market sector, the PC sector. One of the most ingenious advertisements in this battle was carried out by Apple, which placed two people in a scene, pretending to be two computers, one from Apple and the other a personal computer with Windows.
One example of comparative advertising is done telegram blast on important dates; such is the case of Halloween, where a can of Pepsi Cola wears a costume like a red cape, on which the Coca Cola logo was clearly displayed, with the message: "We wish you a scary Halloween." What was the response? Coca Cola was quick to respond to this subliminal message and, although it bore some similarity to its competitor in terms of staging (the red cape was still present), the message or slogan was more forceful: “Everyone wants to be a hero.
Rivalry between computers has been with us for more than 5 decades. Apple is one of the oldest brands in this sector, and has created advertising aimed at highlighting the advantages of its products. In this case, it is a comparative advertisement in which they highlight their benefits, compared to another market sector, the PC sector. One of the most ingenious advertisements in this battle was carried out by Apple, which placed two people in a scene, pretending to be two computers, one from Apple and the other a personal computer with Windows.